Services - SEO
Google is clamping down on paid for links
Buying links is not the only way to increase the rank and position of your website; of course it is very easy to buy links to increase google page rank, which is not an ethical SEO.
This is true that links back to your website is one of the major factors and activities in search engine optimization for ranking high by expanding your business reach. Back links are the ultimate food for search engine spiders, which can be done easily through link purchase or paid links.
How ever in December google punished few of the most influential blogs and news sites who had been playing the game of selling plain text links for their page rank benefit.
Page rank is google’s link analysis algorithm that assigns certain value to the sites according to no. of quality and relevant back links and importance of the pages that provide the links to the site. So google has decided to reduce the page rank of the sites involve in link trading.
Google has been clearly mentioned that more naturally sourced links your site build, the more trust google will put on your site and it will begin to rank high in search engines. Google is moving towards a zero tolerance policy on any Page Rank conveying links which could be considered as being 'paid for' in any way.
Therefore, it is now clear that the sites involve in natural SEO by sourcing links naturally and ethically will begin to rank high in search engines. The meaning of natural search engine optimization is to make site design more for community and visitors rather than the search engines
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