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Search Engine Optimization – Glossaries
A search engine is a powerful database system, driven by a powerful indexing algorithm to gather information and a powerful search algorithm to find information on request from visitors. Some of the most popular search engines are: Google, Yahoo, AltaVista, MSN, Lycos, AOL and many more. The number of people who visit a web page. If one person visits the same web page 3 or 4 times, the statistics will list them as 1 unique visitor only. See Hits Search Engine Optimization (SEO) Search Engine Optimization (SEO) - A variety of techniques to improve rankings for relevant keywords in search results by improving a web site's structure, content, and relevant back link count.
Reciprocal Linking - A practice by which one site links to other (and vice versa) because they offer complementary products, are an affiliated site, etc. The more links one has to other sites usually results in a higher page ranking in search engines, as long as the links are not perceived as link farming. Page Rank (PR) is the position that your website has on a given search engine. Often seen abbreviated, as in "I've got a PR6 in Google", meaning you are ranked as number 6 under Goggle for a certain keyword. You can see the page rank of a site using .Google toolbar. The number of times a particular web page is viewed. The number of hits is independent of whether or not it is the same user visiting the same page more than once. Sometimes also referred to as visits. Also known as ad views. "Impression" is the term used to describe the viewing of an ad by the user's browser. Link building is a process of connecting with businesses conducting a type of business comparable to yours in order to exchange links and thus move up both in natural search engine robot crawls as well as in pay-per-click campaigns. Link Farming is a practice considered unethical by most. It involves a web site linking to others to which it has no connection in terms of the type of business they do, but rather solely for the purpose of increase page ranking in search engines that consider the number of links in their decision on ranking pages.
Backlinks are links found on other websites that will take the user to your website. Keywords are the terms that users enter into the search box of a search engine. Consequently, these are the word(s) you should choose to use in your SEO or Search Engine Advertisement ( pay-per-click). Depending upon the company and the size of the campaign, the number of keywords used can range from a few to thousands. The overall effort to achieve high visibility of a website. SEO and PPC are search engine marketing tactics. Includes both advertising and optimization efforts to achieve high visibility of a webs site for relevant keywords. It is process of advertising your business in search engines in order to attract targeted customers to your web site. For example Pay-per-click advertising, Paid Inclusion, sponsored links are some search engine advertising techniques to drive traffic to your web sites. Pay-per-click is a search engine advertise technique where the advertisers bid for placement and pay for each click from the search engine listing to their web site. Each Keyword is associated with a cost and the advertiser willing to pay the most is ranked highest. PPC covers a number of search engines and online shopping portals, the following offer PPC :
A sales technique currently under review by many search engines, paid inclusion is where an advertiser arranges to pay a search engine a certain amount of money to ensure a ranking in their search results, although most search engines do not guarantee the ranking will be among the highest. Many search engines have either stopped this type of plan or are in the process of considering removing this option for online marketing.
Minimum Bid is The minimum amount set up a pay-per-click search engine for either a specific keyword, type of keyword, or the overall minimum bid acceptable for any keyword Auto Bidding is a process by which your bid on a given keyword is automatically changed by 1 cent if your nearest competitor changes their bid. Although you set a maximum bid, you may pay less if auto budding works in your favour. Cost Per Click (CPC) - The amount you pay for each click on your ad. Some people use this term interchangeably with the pay-per-click cost. Conversion Rate is the percentage of visitors who actually are converted into purchasers of your product/service. It is calculated as the number of click-throughs divided by the number of actual conversions, and the higher the conversion rate, the more effective your campaign has been. The cost for 1,000 impressions or ad views. The maximum amount of money you are prepared to pay for every time that a user clicks on your pay-per-click ad on a search engine and thus visits your website.
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